We plan for your goals, Invest in right products, and track them based on market conditions to achieve your goals

3 Simple Steps to Do it


Plan Your Goals

A personalised Financial Plan for your life goals.


Invest Smartly

Investment management based on your risk profile and goals.


Track and Re-balance

Constant tracking and re-balancing based on market conditions.

Plan your goals

Plan your goals

Goals: We spend time to understand your needs and aspirations and prepare a financial plan to achieve them.

Protect: We help you to prepare yourself if things go wrong financially. We identify what insurance is required to protect yourself and your family.

Asset Allocation: We arrive at the right asset allocation for you based on your risk profile and life stage. We even chalk out a plan for you to move from current to the recommended asset allocation.

Tax & Estate planning: We provide advice on better tax efficient products so that you can invest smartly. We come up with Estate plan for wealth distribution to your future generation.

Invest Smartly

Investment execution based on your identified goals and risk profile.

Invest smartly in multiple investment products like Mutual Funds (MFs), Portfolio Management Service (PMS), Peer-to-Peer lending, Structured Real Estate products etc. The selection of these products is done through our comprehensive 5P Research Process.

Rigorous product selection process For each of the asset class, FinAtoZ research team uses cutting edge tools and rigorous process to identify best investment products suitable for your needs.

Consolidated view Facility to consolidate your existing investments on our online portal.

Invest Smartly

Track and Re-balance


Continuous tracking of your investments based on:

  • performance of investment products in your portfolio.
  • prevailing market conditions.
  • change in your financial plan during review with your advisor.
  • your goals (when a particular goal gets near, increase allocation of debt based instruments for that goal irrespective of market conditions).

What We Don't Do?

  • We don't provide any stock tips or trading advice. Please don't interact with anyone claiming to be our representative, and is not using the official email id (with @finatoz.com domain in the email address) or our registered WhatsApp Business account.
  • Beware of any unsolicited communication providing you trading advise on our behalf. Any funds transfer must be done to the client's own investment account. We never accept funds directly into our company's account.